Even the most spectacular product or service on the planet needs advertising to spread the word. Your business is worth talking about, so here are 7 quick tips to help you grab the online megaphone and get noticed.
1) Decide who you want to tell
Your target audience is your potential customer. Decide who you want to reach by defining who you’ve already convinced. If you take your current customer and find out how they found out about your business and why they’ve stayed, you’ll have a much better idea of how to get more customers for life.
2) What’s your story?
What makes your business different from every other business? Decide what your story is so you can effectively tell it to your target audience.
3) Snap a brand image
Create an image that reflects who you are and how you want to be perceived by potential customers and use that consistently to brand your business.
4) Spend Some Dough
You’ll have to spend a little money to make some dough, so devise a plan on what advertising and marketing channels are the best for return on your investment. Put your money where your target audience is likely to hear your story.
5) Check the address before you send the invitation
Unless you’re a potential customer for your business, forget what you like. Think like your customer and pick the places to advertise where they will be. If you pick channels where there is no target audience, your lovely message inviting them to become a customer will never be received.
6) Track the return
Analytics help you to check the return on your investment. Track which channels are reaching your customer and closely monitor them all. A six-month window is typically enough to get actionable data. Use the data to decide what to keep and what to cut.
Once you’ve worked through these steps, you may think it’s time for a respite. Think again. Advertising campaigns and your online image never rest. Evolve with your brand and reap the benefits of growth and expansion.